attract more BUYERS

Crack the pinterest code

Looking for ways to grow your marketing strategy? Pinterest is built for online shopping. New customers are exploring, and ready to buy...

78% of Pinterest users say content from brands on Pinterest is useful. Unlike other platforms, you aren't competing with content from your audience’s friends and family. Pinterest users are in shopping mode, and want to see promoted pins. Brands that aren't making Pinterest a priority for marketing should reconsider...

Say Pinterest helps them decide what to purchase.
Say it's useful to see content from brands on Pinterest.
Buy something after seeing a brand's pins.
Data from Pinterest
More Stats That Matter

If you’ve mastered one social media platform, the overlapping best practices essentially help you with them all. Except for Pinterest. Pinterest puzzles marketers (even though they don't like to admit) because it's so different.

Recently Pinterest revamped their Advertising Platform, making it as profitable as the Instagram and Facebook golden years. We cracked the code. Which is why we're one of the few teams that can call themselves a Pinterest Partner.
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72% of Pinners say Pinterest inspires them to shop when they aren’t actually looking for anything.
Data from Pinterest
Who's on pinterest?

Unlike other social platforms, Pinterest naturally attracts a user base primed to buy. And who tend to spend more! 40% have household incomes of more than $100k annually. On top of that, 60% of Pinterest households have children five years old or younger. Which as many brands know is a prime time of life for online shopping.

More Stats That Matter

Pinterest is unlike any other social media platform, because users are equally motivated to save items for themselves as they are to share them with others. While Facebook & Instagram hold a larger user base, Proportionally Pinterest still drives more referral traffic. That says something about the user base, and their intentions...

Source: Pinterest
Apply below and we'll reach out if we feel your brand can win in Pinterest!
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We approach every brand with an honest deep dive to understand how (and if) we can help. You have nothing to lose by submitting! We'll reach out if we feel your brand can do well on Pinterest.

Pinterest Stats That Matter to Brands

59% of millennials have discovered products on Pinterest
That puts the platform on par with Instagram, as far as product discovery goes.
90% of weekly users use Pinterest to make purchase decisions
Pinterest boards are becoming less and less a mood board, and more a shopping list.
55% of Pinners are looking specifically for products
That’s more than 4 times as many as on Facebook & Instagram. Pinterest users aren't just occasionally making an impulse-purchase from a creative feed ad. They’re engaged and buying for real life plans.
Source: Statista
97% of Pinterest searches are not for specific brands
Pinterest has 2 billion searches every month, and of those 1.94 billion are unbranded searches. Pinterest users are looking for products to buy, but they’re not looking for a specific brand. Since they are in discovery mode, it's the ideal time to lock them in as a customer.
78% of users say content from brands on Pinterest is useful
This is huge. People want to see ads on Pinterest. You aren't competing with content from your audience’s friends and family. Facebook ads are often times like the salesperson ringing the doorbell in the middle of a family gathering. Pinterest ads are the stylist in the boutique who tells you what goes well with your selection. So, instead of only showing up in a feed when people are only wanting to see updates from friends and family, Pinterest users are expecting to see brand content on Pinterest. That's why they're there.
Pinterest users spend 29% more while shopping than non-users
Oracle Data Cloud also found that Pinterest users are 39% more likely to be active retail shoppers as compared to people who don’t use Pinterest.
250 million people use Pinterest every month
Of those, 77.4 million are in America. According to eMarketer, Pinterest added more American users than Facebook and Twitter combined between 2017 and 2018. Source: eMarketer
High-income and educated US households are twice as likely to use Pinterest as low-income and less educated US households
39% of people in households worth $75,000 USD or more per year use Pinterest.
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